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 New Marketing which Rocked Bollywood in 2019

Bollywood has come a long way as long as movie marketing is concerned. It is no more restricted to just TV, Print and outdoor spaces but has expanded on digital platforms as well. Considering this evolving market, Janak Bhanushali (CEO) & Nirmal Bhanushali (Media Planner) understood the importance for the audience to connect with the stars on a more personal level. Holding on to this thought along with immense passion, Janak tapped into the digital market. Right from being a business head to becoming the CEO of HIFI Digi, he has made a revolution in the movie marketing field.

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Recently Priyanka Chopra, Rohini Iyer and Natasha Poonawala, three of the most powerful names to reckon within the industry had stepped out for dinner in New York city!

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Lipstick Under My Burkha actor Aahanna Kumra visits Siddhivinayak Temple ahead of her birthday

Aahanna Kumra, who is best remembered for her role in Lipstick Under My Burkha, will soon be turning a year older. Ahead of her birthday, the actress visited the Siddhivinayak Temple where she was seen glowing in blue kurta and palazzo pants. The actress kept her hair open and makeup minimal for the outing.

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Loveyatri actor Aayush Sharma's chartbuster song Chogada crosses over 300 million views

Aayush Sharma made a stellar with his debut film, Love Yatri released last year.

Besides showcasing his acting prowess, the talented actor floored the audience, especially the female populace with the chartbuster, Chogada from the movie that went on to cross over record 300 million views on You Tube!

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Varun Sharma is a true gamer

Varun Sharma is hooked on to his gaming console, loves his smart phone and will be the first one to invest in every new game.
Call him a geek or nerd, but his love for games is unconditional.

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In what can only be described as a dream run, Rohini Iyer, who regularly features among the country's most powerful and influential women was recently part of another power list.

With L' Officiel's recent anniversary power feature added to her repertoire, Raindrop Media's Founder & Director becomes part of over 36 power lists including India Today, Outlook Business, Hindustan Times, Femina, Verve and Harper's Bazaar among others. This comes as no surprise especially since her company is the country's biggest Reputation Management agency in the entertainment industry.

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Producer Ajay Kapoor meets honourable PM Shri Narendra Modi

Producer Ajay Kapoor of Kyta Productions met Prime Minister Shri Narendra Modi at the inauguration ceremony of National Museum of Indian Cinema in Mumbai. Kapoor was all praises about the honourable Prime Minister as he shared an image on his social media handles.

He posted an image with a note that read, “What an honour to meet the respected Prime Minister Shri Narendra Modi ji.
His progressive views and opinions are truly inspirational leading us all to a better India.”

The producer had the honour to interact and talk about the welcoming change in cinema.

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Sunny Leone's fashion choices have always been on point. This time too, she turned heads at Lovely Accident's music launch event, proving it to be an apt visual treat for her fans! Sunny, who arrived with her husband Daniel Weber was caught in a merry mood. Also present at the event was Krushna Abhishek who as always, had everyone in splits with his comic timing. Krushna also admitted to have fallen in love with the hook line of the newly-launched track.

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Power player, Rohini Iyer, is yet again part of Femina India's Power list. 25 of the country's most powerful women that include Priyanka Chopra, Anushka Sharma, Deepika Padukone, Sushma Swaraj, Saina Nehwal, Ekta Kapoor, Nirmala Sitharaman and Mary Kom are also a part of this list.

The magazine chose 25 women who truly acted as game changers in their field and who have made the country proud. With this, Rohini Iyer features on the list for the third year in a row.

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What on earth is this Lashtam Pashtam? Memes on social media are pouring in fast, we are seeing it at metro stations, and even the streets and hearing about it on the radio. We’ve all heard and seen it, but none of us knows what this means...

Come to think of it, it’s got a ring to it- Lashtam Pashtam; like the start of a children’s rhyme. Folksy, funny but not quite clear what it means- Lashtam Pashtam seems to be everywhere.

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Tiger Shroff's Baaghi 2 which also stars Disha Patani and is directed by Ahmed Khan is creating fireworks at the box-office. Not only did it register the biggest opening day of 2018, beating the likes of Padmaavat, it also had a humungous first-weekend box-office collection.

The movie has minted Rs 73 crore approx and is fastly approaching the Rs 100 crore mark.

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Rohini Iyer, Founder & Director of Raindrop Media Pvt Ltd. continues to be a game-changer in the Reputation Management business and has carved a niche for herself as the go-to name for some of the biggest stars and films in the Hindi film industry.

She was today honored with the award for “Power Influencer of the Year” at the Lokmat Corporate Excellence Awards, that identifies and celebrates individuals who’ve made a positive impact and achieved excellence across all sectors of business.

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Clean Slate Films is paving a new path for the digital journey of Pari. The trailer, posters and the screamers of Pari are leaving the audiences in cold blood.
 
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Off late, the country has been embroiled in controversies over instances regarding rising intolerance, but one Industry which has been severely hit by these events is Bollywood. From Dilwale to Udta Punjab, and now Padmavati, which doesn’t even have a release date owing to massive protests, creativity is being battered and bruised at every turn.

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Director Vishal Mishra, who made a remarkable debut this year with Sunil Grover starrer ‘Coffee With D’ will receive an award at the prestigious 10th Global Film Festival by the Asian Academy of Film and TV (AAFT) to be held in Delhi this weekend. There will also be a special screening of the film held for the students and attendees, followed by a panel discussion around the film.

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Here are a few reasons that make 'Secret Superstar' a must watch: 

1. Aamir Khan: Superstar Aamir Khan will portray a never seen before avatar of a quirky, strange blingy, flashy music composer Shakti Kumaarr. The versatile actor has definitely piqued everyone's interest with the unusual and quirky character. Aamir Khan had to give a screen test for the unconventional role as even the character is so different from all previous ones played by Aamir Khan.

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Amar Butala has joined Fox Star Studios as the Chief Acquisition Officer. Amar's previous stint includes developing & executing projects at Salman Khan Films, Disney UTV and Balaji Motion Pictures. In his new role, Amar will be responsible to drive the Content Acquisition & Alliance Agenda and will be reporting to Vijay Singh, CEO - Fox Star Studios.

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Vishal Mishra, who made his directorial debut with ‘Coffee With D’ early this year, has an exciting line-up of films coming one after the other. The latest addition to this line-up is a women-centric suspense thriller, which is untitled yet. The director has signed Urvashi Rauteala to lead the cast that has some of the finest actors of industry including Rajesh Sharma.

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A good no. of films were released this weekend - Raagdesh,Indu Sarkar,Mubarakaan and Baarat Company. Each of these belonged to a different genre and had its own audience set. Out of all the films the amount of major promotional activities and media attention was done by Mubarakaan considering it to be a commercial family film.

Raagdesh and Baraat company too had a decent promotional strategy and gained good media attention.

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While we are just 4 days away from the release of the most awaited film of the year, ‘Jab Harry Met Sejal’, directed by Imtiaz Ali and starring Shah Rukh Khan and Anushka Sharma, here’s a list of the top 5 reasons why fans can't wait to take this magical and picturesque journey with Harry and Sejal this Friday.

A Fresh New Age Romance
The film has a fresh and breezy vibe to it, which seems to be working just right. We see the romance between Harry and Sejal growing between their lighthearted conversations, which leaves you with a smile.

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Current Indian film industry scenario where films are made every quarter, released and forgotten we don't really expect from the audiences that if the film story have a history they should know about it or we don't have hopes that the audiences would create and emotion from the film.
 
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Keeping up the streak of unique promotional ideas, the marketers of ‘Jab Harry Met Sejal’ have been making the most of every platform using it to its full potential.

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Jagga Jasoos brings back the magical team of Disney India, Anurag Basu, Ranbir Kapoor, Pritam and Ravi Varman – that made 2012’s heartwarming Barfi!. And if that was not enough, the gorgeous Katrina Kaif joins them on this adventurous outing this week!
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Setting a mark for its innovative and unique marketing approach, the makers of ‘Jab Harry Met Sejal’ have introduced the characters of the film in the most unusual ways. Giving a further insight on Shah Rukh Khan’s character ‘Harry’, the marketers have introduced one of the most interactive chat bots on Facebook for fans to engage with the lead character on the digital medium.

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The makers of Phillauri starring Anushka Sharma and Diljit Dosanjh are using technology to an all new level to promote their film!

Given the fact that Anushka’s character in the film – Shashi – is a friendly ghost who can be present anywhere, at any given point of time, Fox Star Studios is deploying the 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country.

This is the first time ever that 3D Hologram projection is being used to promote a movie in India.

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The year 2017 has started on a good note for the Indian film industry. Both Raees and Kaabil went on the hit the bull’s eye at the box office. The spell continued all through February with movies Jolly LLB 2 and The Ghazi Attack.

There seems to be quite an interesting line up for the month of March as well. Here are five movies that we feel will make a dent at the box office in the month of March.

Jeena Isi Ka Naam Hai

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Naseeruddin Shah and Arshad Warsi have come together once again to star in Aparnaa Singh's Irada. The powerful duo are known performers and have given some stellar hits in the past. Needless to say, that's some huge potential. The movie which released today also stars Diwakar Kumar, Rumana Molla, Divya Dutta, Sharad Kelkar, Sagarika Ghatge in lead roles.

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The filmmakers of Jeena Isi Ka Naam Hai have finally released their track, Mujko Tere Ishq Mai Bhigade. The song is a romantic number and has been sung by Ankit Tiwari.

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It is a story that will surely touch many hearts. When she was 18, long before her Bollywood debut, Kangana Ranaut ran into a man who was doing gymnastics at Juhu beach. Impressed, she asked the man, Surya Narayan Singh, to teach her how to do what he was doing. Since then, the actor has been learning yoga from Singh.

As per sources, it is learnt that the actor has gifted her Guru a two-bedroom apartment in Andheri in a bid to help him start a yoga centre. “The apartment has a spacious balcony, where the yoga classes will be conducted,” said the source close to her.

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The musical teaser of Qubool Hai from Manjari Fadnis and Himansh Kohli's Jeena Isi Ka Naam Hai is out and it is a romantic track regarding young love.

The singers of the song are Ash King and Shilpa Rao and the words are penned by Ashish Pandit.

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While the Dangal wave is sweeping across India, it was Akshay Kumar's Jolly LLB 2 that was grabbing all the attention. The makers of Jolly LLB 2 left no stone unturned in promoting the film.

Like Aamir cross promoted Ghajini when SRK's Rab Ne Bana Di Jodi had released, Akshay's Jolly LLB 2 makers cross promoted the film with the release of Dangal. The theatre staff were given black robe that the lawyers wear while a huge hammer was installed at many venues, indicating that the trailer of the film would be previewed inside.

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Shah Rukh Khan's home production banner Red Chillies Entertainment (RCE) and on-demand streaming website Netflix on Thursday announced that films -- old and new -- starring the Bollywood superstar will be exclusively available to the platform's 86 million-plus members globally.

"Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are," Shah Rukh said in a statement.

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Saqib Saleem is a Delhi boy at heart, in love with spicy, mouthwatering local fare from the capital. Given that his family owns the well known Saleem's restaurant outlets in New Delhi, he is very proud of the Biryani and other North Indian delicacies served here.

While shooting for his next in the city, Saqib decided to share some of this delicious food with his crew members. So he treated the entire film crew to Biryani from the restaurant on the sets. In the slightly wintry weather of Delhi, this spiced rich treat was much appreciated by his crew.

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The much hyped ADHM vs Shivaay clash happened this Diwali and ADHM has so far won every day against competition. While the youth and families of the country have rooted for ADHM, Shivaay is collecting in single screen territories. However, there is one thing that caught our attention. On leading ticket booking platform Book My Show, Ae Dil Hai Mushkil is rated at 62 percent and Ajay Devgn's Shivaay is rated 74 percent. Now, Ae Dil is a multiplex film and most ticket bookings happen through online portals. Given this basic truth, how Shivaay has more votes than Ae Dil is a total mystery.

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Ajay Kapoor has been with T-series for many years now. During the release of Ki & Ka earlier this year, Ajay had spoken to the media saying that he was thrilled with the success of the film. “We are overwhelmed with the success of the film. The film is loved by the masses & classes which is a great thing," he had said.

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The biggest social networking platform, Facebook, has teamed up with Ae Dil Hai Mushkil for a first of its kind integration that will see Ranbir Kapoor and Anushka Sharma connect people who have lost touch of each other. The contest titled Ae Dil Ki Facebook gives an opportunity for a person to reconnect with someone special, someone who they have lost touch with due to circumstances outside their control. This is the biggest integration on social media in 2016.

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Ae Dil Hai Mushkil is definitely the Diwali movie to watch out for. It talks about celebrating love this Diwali, it has mesmerizing music that is being loved by everyone, but going through the cast and crew details, we have realized that Karan Johar has lined up the biggest names of the industry to make this film the must watch biggest Diwali entertainer.

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Online ticket booking platforms have become major revenue players with more and more people booking tickets of their favourite films online. In festive seasons online platforms like Paytm, Just Tickets, Book My Show, etc go big on promotions with movies they feel are truly family entertainers. And this year, all these platforms are betting on Ae Dil Hai Mushkil to set Diwali collections soaring.

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The Diwali entertainer Ae Dil Hai Mushkil has become a hot property among audiences. All the songs of the film are huge hits, the youth is absolutely loving the chemistry between Ranbir and Anushka, plus the controversies have only raised curiosity among the audiences for Ae Dil.

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The much awaited Diwali release, Ae Dil Hai Mushkil, is releasing nationwide on October 28. With the Chief Minister of Maharashtra Devendra Fadnavis paving the way for the release and MNS not opposing the release of the film any longer, exhibitors are breathing a sigh of release as they have been hailing ADHM as a must watch Diwali entertainer for the entire family.

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