January 11, 2016 159469 reads 14 comments
It was Hrithik Roshan’s respect for Gulshan Kumar that he at once had agreed to be a part of Bhushan Kumar’s recreated DheereDheere song from the original Aashiqui (a favourite song of Gulshan Kumar). Yo Yo Honey Singh happily created and sung the song and the video was shot in Turkey with the beautiful Sonam Kapoor opposite Hrithik. The song went on to becoming a hit and then a superhit but that’s not the story. It’s what happened after that that becomes news.
Gulshan Kumar was the first man in India, who launched and encouraged a whole new generation of singers and made the biggest music company with their talent. His son Bhushan continued that trend and started a new trend of singles with a vision to make it an alternate source of creativity and business for the music industry. Even though singles do not make money yet, he invested crores behind producing them confident that some day they would make money.
Dheere Dheere has achieved the unimaginable. It has crossed a 100 million views and has not only beaten any Bollywood song till date, but as confirmed by youtube, it has become the biggest hit ever in the history of Indian music. An ecstatic Hrithik Roshan talking to us said, ‘’I gave something very simple a lot of love and it turned into gold. Alchemy of love! I'm very happy and proud. And very happy for Bhushan and the entire team for creating this history! It's nothing short of incredible.’’ Well all we can say is that, Dheere Dheere has made a very jaldi jaldi place for singles in India.