Collection of Personal Data

We may collect information that the User provides to Us while using our Services and/or interacting with Us, such as User’s name, email id, phone number, and IP addresses, browser type, and clickstream data (pages viewed, referring/exit pages, etc.) and other anonymous usage data. We may either directly or indirectly, through third parties, collect and analyse your personal data relating to your browsing patterns, preferences, and other information that you choose to provide while interacting with our Platform. We use this information to do internal research on our users' demographics, interests, usage trends, and behavior to better understand your needs and provide you with an enhanced user experience, protect and serve our users. Additionally, this information may also be compiled and analyzed on an aggregated basis. Such insights enable us to personalise and optimise our services to better align with your preferences.

Purpose of Processing of Personal Data

We use your personal data to provide services, and communicate with you about services, and promotional offers. We use your personal data to enhance customer experience; resolve disputes; troubleshoot problems; measure consumer interest in our services, customize and enhance your experience; report to regulatory authorities wherever required, detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection of information. We may also use personal data for reasons including:

• To provide You with information, services that you request from us.
• To carry out Our obligations and enforce Our rights arising from any contracts entered into between You and Us, including without limitation, our Terms of Service.
• To notify you about changes to Our Platform or obtain any required consent.
• To allow You to participate in interactive features of Our Platform, when You choose to do so.
• For industry analysis, marketing, advertising and other business purposes.
• To operate, maintain and improve our Platform.

Cookies

We use cookies (small data files) to analyze site traffic, measure promotional effectiveness, and enhance security. Cookies enable certain platform features, reduce how often you need to re-enter your password, and help deliver content targeted to your interests. Most are session cookies, automatically deleted when you close your browser. You can also control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the services. Third parties, such as Google Analytics, also place cookies on our site for marketing and analytics, and we do not control their use. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Third-Party Data Collection, Services, and External Links

We may collect information concerning Users from third-party sources. This data, often in a non-identifiable format, is utilized to help analyze web traffic, measure promotional effectiveness, serve preferential advertisements, and identify areas for platform improvement. We reserve the right to combine such third-party data with information you provide directly to Us in order to update, expand, or tailor the services and content We offer to you. Insights derived from this data analysis may be shared with our group companies, affiliates, related companies, and business partners for promotional, marketing, product development, and other legitimate commercial purposes.

Be advised that the stipulations of this Privacy Policy apply solely to information collected by Us through your use of Our Platform. This Policy does not extend to, and We assume no responsibility for, the data collection practices or privacy policies of any third-party websites, applications, or services, including but not limited to business partners, analytics providers, ad networks, or social media integrations. These third parties operate independently and are governed by their own respective privacy policies, which may differ from ours. We do not control or endorse the privacy practices of any third party. We strongly encourage you to review the privacy policies of any third party with whom you interact before providing them with personal data. Furthermore, this Privacy Policy does not apply to information collected by Us or our partners through offline means.

Retention of Personal Data

Our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data. We retain your personal data in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable Pinkvilla to exercise its legal rights and/or defend against legal claims or if required by law or We may continue to retain your data in anonymised form for analytical and research purposes.

Sharing and Disclosure of Personal Data

We share personal data with third-party service providers, vendors, consultants, and business partners who perform services on our behalf. We may also share data with our group entities, including parent companies, subsidiaries, and affiliates. Data sharing for these purposes is limited to what is necessary to: (i) Operate, maintain, and improve our platform and services; (ii) Facilitate marketing and advertising activities; and (iii) Provide customer support and service recovery functions. We may disclose your personal data where required by law or in the good faith belief that such disclosure is reasonably necessary to comply with legal processes, subpoenas, court orders, or instructions from government authorities. We may disclose personal data to law enforcement or other third parties if we believe in good faith that disclosure is necessary to: enforce our terms of service or this Privacy Policy; respond to claims that any content, posting, or advertisement violates the rights of a third party; prevent, detect, mitigate, or investigate fraudulent or illegal activities related to our platform; or protect the rights, property, or personal safety of our users, the company, or the general public. In the event of a merger, acquisition, reorganization, amalgamation, or restructuring of our business, we may share or transfer some or all of your personal data with the other business entity involved in the transaction. Should such a transaction occur, the new combined entity (or acquiring entity) will be required to adhere to this Privacy Policy with respect to your personal data.

Data Security

We implement reasonable security measures designed to protect the information under Our control from loss, misuse, and alteration, utilizing secure server infrastructure. While we employ these security standards once Your information is in Our possession, by using the Platform, You acknowledge and accept the inherent security implications of data transmission over the internet and the World Wide Web. No data transmission can be guaranteed as completely secure; therefore, You accept that certain risks will always remain regarding the use of the Platform.

Children Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under the age of 18 years. If you have shared any personal data of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Your Consent

By using and accessing our Platform and/or Services, or by providing your personal data, you consent to the processing of your personal data in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and to permit us to use the data in accordance with this Privacy Policy.

Changes to this Privacy Policy

We reserve the right to amend or update this Privacy Policy at any time to reflect changes in our business practices, service offerings, or applicable legal and regulatory requirements. We will notify Users of material changes by posting the revised policy on the Platform or through other appropriate communication channels. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued access to or use of the Platform after such changes take effect constitutes your acceptance of the revised Privacy Policy.

Contact Us and Grievance Officer

Should you have any questions, concerns, or requests regarding this Privacy Policy, please contact our designated Grievance Officer. In accordance with the Information Technology Act, 2000, and the rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: Mr. Sanket Vora
Designation: DGM - Ad Operations
Address: 3rd Floor, 302, IDEA SQUARE, Off Link Road, Andheri West, Mumbai, Maharashtra, 400053
Email: dpo@pinkvilla.com

Last Updated: 17th September, 2025