SWOT for Ranbir Kapoor: Identifying the Strength, Weakness, Opportunities and Threats for RK

Decoding Ranbir Kapoor. The analysis of his career, his probable shortfalls, the opportunity that looms in the market and the threats that can pull him down. Pinkvilla discusses
Ranbir Kapoor spotted at an event Ranbir Kapoor spotted at an event
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Over the years, SWOT analysis has been conventionally used to identify and analyze the Strength, Weakness, Opportunities and Threats of an organization in the business world. It is among the most accepted principals, alongside PESTLE analysis, used in making a holistic business decision by the stakeholders. As a method, SWOT can be applied in all mediums of work, and in a first, we at Pinkvilla now bring this methodology to application for the top male and female stars of Bollywood. We take this segment forward with Ranbir Kapoor, and here’s decoding the factors that have worked in favour of, gone against as also, the opportunities waiting to be explored by bypassing the threats for RK.

Strengths

Versatile Acting

There are good actors and then there are bad actors. That’s the only bifurcation that one should do in this film industry. But Bollywood has been divided also by insiders and outsiders. While the latter have always faced the flack of “getting things easily”, there is one person, Ranbir Kapoor, who has braved it, stayed away from the debate, acknowledged his privilege and yet won over the audience, more importantly, even his critics, with his performances. There may be a bad Ranbir Kapoor film, but it’s difficult to find a bad Ranbir Kapoor performance. While he can easily be the pioneer of romantic comedies in Bollywood due to his conviction of resonating with the youth, he has experimented in different spaces and passed with flying colours. Being one of the biggest stars from his generation, he could have easily been the soft target for many, but well, he silenced one and all with his consistent performances.

Blend of fandom and goodwill

Ranbir Kapoor’s has a loyal fan-base, no two ways on that. A look at opening day collection of his films like Besharam, Barfi, Yeh Jawani Hai Deewani, Roy, Sanju is a clear reflection of his pull in the audience. The youth love him, and a couple of below par openers in the last decade was primarily because the genre didn’t appease his core audience base. The fan following is also buckled up with goodwill among the neutral audience, who deservingly considering him a dependable actor. Basically, RK has a rare blend of fandom in the youth and goodwill in the family audience, and a right universally appealing film with him can blow the lid at the box-office.

Weakness

Long Gaps

The age of 30 to 45 is the prime time for any actor in Bollywood, as by then, the actor might have established himself as a leading hero, with the platform set to expand further towards doing more films and probably even bigger ones. But to the contrary, after crossing 30 in 2012, RK has appeared in just 8 films, and interestingly, just 3 of them worked at the ticket window. While the intent was to do more films, his schedule was messed up due constant delay in films like Bombay Velvet, Jagga Jasoos, Sanju and more recently, Brahmastra. The long gaps and not-so-successful run definitely take a toll on his standing in the industry, more so because he has the potential to be one of the biggest stars in today’s time. An ideal approach for someone of Ranbir Kapoor’s stature in today’s time would be to make an attempt to release 3 films in 2 years, meaning one film every eight months and probably that’s something even RK would be looking for in the next 5 to 6 years. A better strike of release is need of the hour for him to get at the top of his game and get at the number one spot. Quality and Quantity need to go hand in hand to climb the ladder and attain next level of stardom.

Opportunities 

The transitioning phase

Bollywood is in its transitioning phase at the moment, and the hunt for the next big superstar to dominate for a decade and a half has begun. While the actors from 90s are in their 50s, though on the top of their game at present, will slow down in the coming few years since age is not on their side. With this, the trade, the producers and the film market in general will invest big on stars who have the potential to be a superstar. We probably haven’t found a bonafide “superstar” post the debut of Hrithik Roshan in 2000 and RK can probably fill this void by balancing quality stuff with quantity and appeasing to his core audience base. He has seen the 300 crore peak with Sanju, and exposed himself to the Hindi cinema audience in all quarters. The time now is to take things a notch higher, and that should certainly happen with Shamshera, Brahmastra, Luv Ranjan’s next and Animal in his kitty. It’s capitalising on the transition period like this that turns an actor to a star and a star to a superstar.

Threats

Script selection

The last decade started with a bang for RK with five back-to-back successful films, Raajneeti, Anjana Anjani, Rockstar, Barfi and Yeh Jaawani Hai Deewani. However, he lost the path post that due to sheer poor script selection. While one may give him a benefit of doubt for Jagga Jasoos due to it being an experiment for the big screen and reunion with Anurag Basu who gave him Barfi, films like Bombay Velvet, Besharam and Roy were sheer mistakes on his end. For the first two films, he probably did it due to the “director” factor than the merit of script. While Tamasha has an acceptance in niche audience, that one too was not accepted by the Indian audience and was certainly done by him due to the “director” factor. But we hope, he ups his game in the script selection aspect and as mentioned above, the ideas of all the films lined up ahead seem to have perfect blend of commercial elements, author backed role and worthy experiments worth taking a risk for.

Also Read| SWOT for Ajay Devgn: Identifying the Strength, Weakness, Opportunities and Threats for the Boss

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Anonymous 1 week ago

Just wait for 83 and ramlakhan... Ranvir is superstar

Anonymous 1 week ago

Salman & Aamir are great actors, and no one needs to be too critical of them. With Ranbir seen as a product of nepotism, he also has fully proven himself to be a formidable actor.

Anonymous 1 week ago

Salma and actor ok that shows ir iq

Anonymous 1 week ago

if RK films dont do well he always has option of starting a paparazi company with Kjo. it will do really well. both can start a PR company as well :D

Anonymous 1 week ago

he must take himself seriosly and then he wil be a superstar . with his link ups with costars and his outright hypocrite statemnts will only annoy the public and he will be a great actor but not superstar. srk salman and aamir khan are living real life with RK everything he says is opposte of wat he do . how will people support him ? pv post

Anonymous 1 week ago

IN BARFI! ... He's born deaf & dumb, and steals money to pay the hospital bill for his sick father. WE find a way to ROOT FOR HIM. After all, his intentions are in a good place.

Anonymous 1 week ago

COMEDY IS DIFFICULT: The serious themes in some of his movies like Barfi! & Sanju, are layered with a comedic undertone. Remember, in BARFI! ... his fathers dies. On a budget of 30 crore, it made 180-200 crore at box office. He is a product of nepotism, but the numbers are what bollywood sees.

Anonymous 1 week ago

Ranbir will be around for a long time! This is the case, because ALL his characters are NOT HEROS, but Protagonists with redemptive flaws ... Barfi, Wake Up! Sid, Rockstar and Rajneeti. We come to understand the FLAWS, and unknowingly begin to root for him.

Anonymous 1 week ago

He is too girly looking and he will never work to become a superstar. His next movie is going to prove it that his career is over like imran khan.

Anonymous 1 week ago

Girly he aint girly so then every men is girly

Anonymous 2 weeks ago

Ranbir is the Best Actor and he is humble. May Lord Shiva Bless him with Happiness, Success and Achieve all the glory.

Anonymous 2 weeks ago

Even naryana will bless him he is a true superstar

Anonymous 2 weeks ago

Soon Alianator.

Anonymous 2 weeks ago

aloo why dont you marry him fast? we are bored of airport pics when will we see wedding pics?

Anonymous 2 weeks ago

He is one the best of Indian cinema and best in bollywood.

Anonymous 2 weeks ago

its funny how he says hes private person but his current girlfrnd alia and his relationship is the only news he was in news last 3 years. airports , girlfrnd instagram or daily spotting for family gathering is all people are talkign about. before tat it was katrina. hypocrite

Anonymous 2 weeks ago

Loosers! He has a long way to go.

Anonymous 2 weeks ago

LOL! Katrina is too late to bounce back. She is over now.

Anonymous 2 weeks ago

hes the head of PR linkups . tats his only source of publicity news everytime his movies delay. but he promptly talks like he dont need link up news and hes beyond all tat. dont think he reads script before saying yes to film . other actors have better film choice and tats why they hav better hit rate

Anonymous 2 weeks ago

hahaha he will never be a superstar. he should try tv serials his face is meant for tv not for movies. His eyes are too close and he looks girly enough. Only reason people think he is handsome is because he is fair.

Anonymous 2 weeks ago

Lma u r jelous bc he is a aryan punjabi khatri men lmao

Anonymous 2 weeks ago

He is fair skin bc he is a north west indian n north west infian men are genrally lighter skin on average bc they are aryans dont be jelous of his looks

Anonymous 2 weeks ago

He is a north west indian men and they are natrually handsome with great height n ind aryan genes

Anonymous 2 weeks ago

Not only fair skin he is a khatri and north west indian men are natrually goodlooking

Anonymous 2 weeks ago

He will lmao in which dream ur living he is a superstar

Anonymous 2 weeks ago

Alia is spending her hardly earned money on ranbir PR, poor mouse she has to safegaurd his false image of popular actor

Anonymous 2 weeks ago

Rangoli chandal.. Get lost

Anonymous 2 weeks ago

At 40,it's late for him to bounce back at least in a hero's role .

Anonymous 2 weeks ago

His versatility will keep him around for a long time.

Anonymous 2 weeks ago

Bollywood is lucky to have Ranbir Kapoor. He's supremely talented and has everything that needed to become a Superstar. Comparing him with actors of new gen is no less than a sin. He's miles ahead of everyone, even some senior actors..!!

Anonymous 2 weeks ago

I was of the opinion that he is best actor of current generation, but then there was bajirao played by ranbir, body language, emotion, accent, strength and pain....and that also in balanced way compared with Ranbir's overacting in Sanju. Ranvir has to be tackled peacefully slowely..He's best actor of current generation and he is THE YOUTH

Anonymous 2 weeks ago

he only works with his frnds blindly tats why hes doign bad. his image is taking a bashing with all the PR he does with actresses and then acts like he dont do anyhing for publicity . kjo himself said RK is broadcating ministry still RK acts like he is very far away from all this