Box Office: Chiranjeevi's Acharya has an Ordinary opening day in India

By Jatinder Singh

Updated on May 02, 2022 | 12:33 PM IST | 305.4K

Acharya starring Chiranjeevi (image courtesy of Konidela Productions)

Chiranjeevi led Acharya had an ordinary start at the box office yesterday, as it grossed barely over Rs. 30 crores for its opening day in India. Though Rs. 30 crores plus a day is a big number, being around 60-65 per cent of the possible peak business. In any other film industry, if you are opening a movie 60-65 per cent of record collections, that will be considered quite good but the way business work for the Telugu films, you just can’t miss on near-record opening day for big-ticket movies. Adding to the film’s misery, audience reports are pretty mediocre and the film is staring at big drops on the second day itself.

The performance of the film was slightly better in major cities of Andhra Pradesh, while Nizam and smaller centres of Andhra Pradesh remained a poor show. The hyperinflation of ticket prices in the last few months in Nizam territory, probably kept the audience away when the interest was already not a lot in the movie. This was seen coming well ahead, as the film struggled to get the buzz going with average trailers and other marketing material. The pre-sales were pretty ordinary, but there was hope that maybe walk-ins give the film a good opening, especially if reports were good, but none of that was to be. The last two Chiranjeevi movies, since his comeback in 2017, did record-breaking business, both taking the non-Baahubali share in the Telugu states. As a result of that, the costs involved in this film from distribution are very high and now they are staring at huge losses, some will be losing more than 3/4th of their investment.