Discovery Channel & YRF brand association for Jab Tak Hai Jaan

Discovery Channel & YRF brand association for Jab Tak Hai Jaan

Discovery Channel and Yash Raj Films brand association for the forthcoming film Jab Tak Hai Jaan
As we have all heard before, Anushka Sharma's character in Jab Tak Hai Jaan works for the Discovery Channel. Now the Discovery Channel has joined hands with YRF for Jab Tak Hai Jaan. The Discovery Channel has launched two new promos featuring Anushka Sharma (Akira) for this brand association. Check them out below.

Salman Ignores His 'One Film At a Time' Rule, To Start Shooting For Two Films At Once

Salman Ignores His 'One Film At a Time' Rule, To Start Shooting For Two Films At Once

After having adopted the 'Aamir Khan strategy' of working on just one movie at a time, Sallu bhai seems to have suddenly decided to change this strategy. Currently working on Dabangg 2, Salman is expected to start working on two films simultaneously after the movie's release in December.

Adbuth & A"kela": A Unique Marketing Strategy For 'Ajab Gazabb Love'

Adbuth & A"kela": A Unique Marketing Strategy For 'Ajab Gazabb Love'

There was a time when movies relied on good ol' word of mouth publicity to attract people to theatres. Nowadays, a significant portion of the film's budget is devoted to the marketing campaign including mall visits and reality show appearances. However, produce Vashu Bhagnani and his actor-son Jackky Bhagnani have come up with a novel and hitherto unheard of marketing strategy.

Aishwarya Rai To Return With Karan Johar's Remake Of Big-B Starrer 'Bemisal'?

Aishwarya Rai To Return With Karan Johar's Remake Of Big-B Starrer 'Bemisal'?

If rumours are to be believed, Karan Johar is set to remake another Amitabh Bachchan movie, the 1982-release Bemisal starring Rakhee & Vinod Mehra, and wants Aishwarya Rai Bachchan to play the female lead in the movie.

Sanjay Dutt Back As Sher Khan In Zanjeer's Remake; Sonu Sood To Act In Telegu Version

Sanjay Dutt Back As Sher Khan In Zanjeer's Remake; Sonu Sood To Act In Telegu Version

After numerous rounds of Will he… Won’t he, Sanjay Dutt is finally back in Zanjeer's remake. The movie is being directed by Apoorva Lakhia and produced by Amit Mehra, son of the original's producer, Prakash Mehra. Dutt will be essaying Pran's iconic Sher Khan role in the movie. The actor was the original choice for the role but had backed out. The role eventually went to Arjun Rampal.

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