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Box Office: Saiyaara Emerges a BLOCKBUSTER, Set for Growth on Day Two
In all, the profits from the film will go over Rs. 100 crore, making it one of the most profitable films ever.
Saiyaara has emerged as a BLOCKBUSTER on the second day of its release. Normally, you would wait for weekdays to make this call, but when the film is showing a surge in business following an already outstanding first day, there is little doubt about it holding on weekdays. Still, the Monday hold will be confirming the verdict, but it's pretty much a lock at this point. Actually, the first day biz and the initial audience reception were enough; the second day growth has given confirmation.
Based on how morning shows have fared and how the current sales are moving, Saiyaara is set to register a growth in business today. It started strongly in the morning, albeit a bit lower compared to yesterday, which is normal for a film that opens well. By noon, it has caught up with the first day, and now will start making gains from here on. The current sales today are going at a phenomenal pace, with online ticket booking portal BMS reporting double the sales today than it was yesterday.
The film opened to Rs. 21 crore nett yesterday. Today, it is looking at Rs. 22-23 crore, possibly more, subject to how the night show goes. The morning turnout is strong enough for Rs. 25 crore or more, but there will likely be capacity constraints, which will prevent it from doing so. By EOD today, it will be close to Rs. 45 crore and the weekend is projected to be around Rs. 70-75 crore. That sets the film for a Rs. 150 crore plus final, more realistically probably closer to or over Rs. 200 crore.
The YRF film costs Rs. 65 crore to produce and release, which on paper was a big gamble to put on a no-face cast. That, however, has paid big time as the film will more than recover all that from just the Indian theatrical share. The music is a big hit and digital & satellite rights are linked to the box office and are expected to fetch a big sum as well. In all, the profits from the film will go over Rs. 100 crore, making it one of the most profitable films ever.
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