EXCLUSIVE: Will the No-Promotion technique for Sidharth-Sonakshi's Ittefaq work? Trade Experts reveal

Ittefaq is slated to release on November 3, 2017. The lead cast of the movie has adopted a new tactic this time by not overdoing it with promotions. However, will this work in their favour? We ask trade experts.
shah rukh khan,Karan Johar,sonakshi sinha,akshaye khanna,Sidharth Malhotra,Exclusives,Ittefaq
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Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna are all set to take us on a thrilling ride in Abhay Chopra's Ittefaq. 

The makers of the movie have gone for a very unusual technique of promoting the film. They have decided to go the route of NO-Promotions technique and we didn't get to see Sidharth, Sonakshi and Akshaye at any interviews or city tours.

As the movie is releasing this Friday, we spoke to trade experts and asked them if the no-promotional tactic will actually work in the movie's favour and also asked for their predictions for Ittefaq's box office. 

Girish Johar (Film Trade Analyst): On the no-promotion technique, Girish said, "It's a really great idea to look into the aspect of promoting films without actually going all out and spending just blindly, which I truly feel should be pushed. Because sometimes the budget of the film is less but the P&A costs have gone much higher. This is a good approach by the makers of Ittefaq to promote the film very smartly and I really think that it should work positively and start a trend wherein other makers also follow this."

On the opening day and weekend box office number, he said, "I think it should hover around the INR 3 crore mark and if the movie is good and it picks up, it could touch around INR 3.75-4 crore which I feel is ideal for this film. When it comes to the opening weekend, if the movie picks up which it should because the film is supposed to be very good, it should definitely cross INR 13-15 crore,"

Atul Mohan (Trade Analyst): On the no-promotion technique, Atul said, "The buzz is very strong of the film. It's a different kind of marketing strategy being approached unlike the traditional interviews and city tour types of things. The connectivity is absolutely perfect as it is a thriller. It's a suspense movie and they have kept the suspense very well. I think they have done a remarkable job. They're endorsing the 'Say No to Spoilers' and you also have two of the biggest production companies Shah Rukh Khan's Red Chillies Entertainment and Karan Johar's Dharma Productions coming together. The advance booking is very good as well."

"The connectivity is absolutely perfect as it is a thriller. It's a suspense movie and they have kept the suspense very well. I think they have done a remarkable job," Atul added.

On the opening day and weekend box office number, he said, "The opening numbers should be around INR 5 crore. When it comes to the opening weekend, the word of mouth should convert it to a big number over the weekend so the collections may stand at INR 15-20 crore."

Ittefaq is slated to release on November 3, 2017.

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Comments

Watching this film just for Akshay Khanna. Not for the other actors nor for producers SRK and KJo. Sid has a very long way to go.

The movie is doomed to be a flop. Arrogant producer KJo and wooden actor Siddharth are just a bad combination.

This movie will do well. The trailer is very good. Way better than that over drama film by Bhansali. I'm definitely avoiding anything related to Ittefaq once it is released. I want to find out the murderer by myself. Do not check comments in here or youtube once the film released. I remember finding out that Kareena was a ghost in Talaash. Was so disappointed. And the guy who told that didn't even warned people - didn't write spoiler alert lol.

I hope the movie does well for Sid and Sonakshi's sake. They really need a hit

Interesting and good experiment.This should be promoted,instead of the tacky way stars speak nonsense ad nauseam during their promos.I for one will surely be watching this.

Now adays people over promote its annoying you see actors on boring tv shows

It won't work because Sidharth doesn't know how to act & most importantly Thor is releasing so I will go watch it, Already booked the tickets.

Promoting a movie is so annoying!
I don't think it changes the decision of any viewer. Aamir Khan doesn't promote his movies and they gross crores!
It should good story, actors, content etc

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