Who Was Paul Nichols? Exploring Life and Career of Baywatch Legend Amid His Passing Away at 77

Trigger Warning: This article contains mention of death.

Paul Nichols, the show publicist for Baywatch, passed away at the age of 77. The tragic news surfaces on the internet just 12 days after his wife, Linda, died. Nichols worked alongside Pamela Anderson, Yasmine Bleeth, and others on the series set against the backdrop of a beach.

The late publicist worked for The Lippen Group in 1991 and had made a major contribution to keeping the show from going off-air.

Thanks to Nichols and his team, Baywatch went on to be a big hit amongst the audience, who enjoyed the actors in bikinis, sun, and sand, as well as the issues that the episodes tackled. The series generated 70 million USD and a viewership of 1.1 million on a weekly basis. 

As for Nichols, the publicist was born in Delaware and graduated from the University of Penn State with a degree in broadcast journalism in 1970. 

Paul started off in the industry as a DJ. Later, Nichols landed his big opportunity with The Mike Douglas Show, which was based in Philadelphia. In the 1980s, the late publicist went on to work with John Davidson and was employed with Group W, All American Television and Sony Pictures Television.

Meanwhile, Nichols’ wife, Linda, who breathed her last 12 days ago, managed the senior position at TV marketing firm Promax. After giving up the profession, the couple moved to Texas to be close to her family members. 

Nichols is survived by his siblings, their partners, 2 nephews and a niece.