Shehzada Opening Day Box Office Trends: Kartik Aaryan starrer headed for a Rs 5.75 crore day

The start of Shehzada can be termed low despite competition from Ant Man & The Wasp Quantumania and Pathaan.

Written by Himesh Mankad , Journalist
Updated on Feb 18, 2023 | 12:26 PM IST | 275.8K
Kartik Aaryan, Kriti Sanon
Kartik Aaryan and Kriti Sanon led Shehzada takes a slow start at the box office (Credit: T-Series YouTube)

The Kartik Aaryan fronted Shehzada has taken a slow and low opening despite the 3,000 screen release. The early trends indicate an opening day in the Rs 5.50 to 6 crore range. The advances of the film were slow until Thursday morning but gained momentum, Thursday evening onwards. Unfortunately, the momentum has not continued on the day of release, with walk-in audiences in national chains and the single screens not turning up.

 

Shehzada Takes A Slow Start At The Box Office

The start can be termed as slow and low despite the competition from Ant Man & The Wasp: Quantumania and Pathaan. In the pre-pandemic world, Kartik Aaryan scored an opening in the range of Rs 6 crore to Rs 10.00 crore with films like Pyaar Ka Punchnama 2, Sonu Ke Titu Ki Sweety, Pati Patni Aur Woh, and Luka Chuppi to name some. The start of Shehzada is lower, suggesting that there is a slight erosion in the pre-pandemic market of Kartik. The actor's biggest opener to date continues to be Bhool Bhulaiyaa 2, which had opened in the north of Rs 13 crore.

 

The Buy One Get One Offer Does Not Works In Favour Of Team Shehzada

In the last year and half, we have seen the market of actors coming down for varied reasons. The opening of Shehzada has sent shockwaves to the industry as the opening is way below anyone expected. The growth on Saturday and Sunday is integral for a respectable number. There is a Buy One Get One Free offer running for the film and although it played a role in the spike in collections for opening day, the numbers didn't go up by a lot. The Shehzada team showed right intent ahead of its release to give an added incentive of discounts to the audience to step into the cinema hall but that has not helped the film much. These incentives may probably make it tougher for releases in the future as audiences would start expecting it for all films.

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Shehzada marks the return of the hit pairing of Kartik Aaryan and Kriti Sanon (Credit: T-Series)

These are estimates based on early trends and the final could be higher or lower depending on how the single screens have performed. The 3 national chains – PVR, Inox and Cinepolis – are headed for a 3.00 crore day, and for a mass film like Shehzada, the contribution should fall in the range of 48 percent to 53 percent.  Final article on the estimates shall be out by 10.30 pm. Stay tuned to Pinkvilla for more updates.

ALSO READ: Shehzada Review: Kartik Aaryan and Kriti Sanon starrer rides on performances, comedy and action

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