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EXCLUSIVE: Armaan Malik on South music industry: I wish that Hindi cinema could also do the same kind of music
Ahead of the big win, speaking to Pinkvilla, the young and talented singer shared what made Butta Bomma what it is today.
Everyone's favourite, singer Armaan Malik is mainly known for his music in Hindi cinema. However, he recently won the Best Playback Singer (Male) at SIIMA Awards 2021 for his record-breaking Telugu song 'Butta Bomma' from the Allu Arjun starrer Ala Vaikunthapurramuloo. Ahead of the big win, speaking to Pinkvilla, the young and talented singer shared what made Butta Bomma what it is today.
Armaan said, "Personally for me as a playback singer, I have not seen a song blow up as much as Butta Bomma has done. It is actually one of my biggest songs across all the genres, In fact, it has done better than some of my Hindi songs. It is beautiful to see how my Telugu language song has managed to get national fame. Internationally also, you could see David Warner dancing to the song. I think in general, Butta Bomma has crossed boundaries because of the song itself. People love to listen to happy and it makes everyone feel good."
South Indian film industry is known for bringing out unconventional and some unbelievable music. When asked about his take on if he thinks Hindi cinema is somewhere still stuck doing remakes, Armaan replied, "I have actually always said this, but I as a singer and musician, I truly feel like whenever I sing songs in the South Indian film industry, I go back as much better singer. When I go to the studio and sing a South Indian song and when I come back home, I feel I have levelled up as a singer. The kind of music, arrangements, songs, the melody they are doing is truly unbelievable. I wish also that Hindi cinema could also do the same kind of music. Being from Bollywood, I know the kind of music that is coming out. Obviously, there were a lot of remakes in between, slowly now, there are original songs coming out and doing well but the volume of it is a little less." 
Definitely, what the South Indian film industry is doing we all should be inspired by.
Armaan Malik
He further added, "Obviously, I love the way South India film industry not touching hearts but also crushing the charts. I feel, somewhere in the Hindi film industry the melody is missing. We need to go back to our roots because early 2000, or 90s, there used to be a lot of rich melodies. Not saying that few people ain't doing it but that charm is missing Definitely, what the South Indian film industry is doing we all should be inspired by."
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