Box Office: Brahmastra, Chup, Avatar pull 15 lakh viewers to national chains on Cinema Day
National Cinema Day results in highest ticketing receipts for a single day in national multiplexes.
Thanks to heavily discounted ticket rates of Rs. 75, nearly 15 lakh moviegoers visited India's 3 biggest movie chains - PVR, INOX and Cinepolis on National Cinema Day, making it the highest attended single day in the history of these national chains. Previously 2nd October 2019 was the biggest single day for these chains when War, Joker, Syeraa Narasimha Reddy had released. According to the Multiplex Association of India (MAI), an estimated 65 lakh viewers visited their local cinema today. This marks the second highest single day of the year in terms of admissions at the Indian box office, just behind April 14, 2022.
23rd September was celebrated as the National Cinema Day on the call of the Multiplex Association of India (MAI), in which more than 4000 screens across the country participated, including cinema chains like PVR, INOX, Cinepolis, Carnival, Miraj, City Pride, Mukta A2, Movie Time, Wave, M2K, Movie Max and many others. Due to state regulations with respect to cinema ticket pricing, South Indian states Andhra Pradesh, Telangana, Tamil Nadu and Kerala weren't able to participate in the celebrations.
The top performing title of the day was Brahmastra, which on its fifteenth day of release, netted nearly Rs. 10 crores approx. It was followed by Sunny Deol, Dulquer Salmaan, Pooja Bhatt and Shreya Dhanwanthary starrer Chup, which opened to Rs. 2.75 crores approximately. Avatar (re-release) and Dhokha: Round D Corner were the next two with Rs. 2 crores and Rs. 1.50 crores respectively. Based on the week-on-week trend, Brahmastra would have netted not more than Rs. 3.50 crores on its third Friday. The National Cinema Day has boosted its numbers by more than 250 per cent while the footfalls are more like 10 fold of what they would have been. Chup and Dhokha would have probably struggled to do this much even over their entire weekend but their collections and footfalls were boosted significantly because of subsidised ticket rates.
The weekend trend will indicate the way forward for cinema owners since it is now known that the audiences are willing to visit theatres provided the prices are kept in check. For the theatre owners, a cap of Rs. 75 is unsustainable and a middle ground must be reached so that everyone in the value chain can benefit from it.