10 reasons why BTS is so popular: From catchy music, talented members, powerful messages and more

Curious about why BTS is so popular? Check out the following list of 10 reasons, among many, that shed light on what makes this septet truly famous.

Updated on Mar 06, 2024  |  08:05 PM IST |  379.6K
BTS (Image Credits- BIGHIT MUSIC)
BTS (Image Credits- BIGHIT MUSIC)

Why is BTS so popular? is a question that often crosses one's mind, and the answer is multifaceted. Whether you're a fan or not, BTS' popularity cannot be ignored. Their immense fame stems from various factors. From their powerful music and mesmerizing dance performances to their engaging videos, everything related to BTS tends to go viral.

The band continuously breaks records, from Guinness World Records to most-viewed music videos and Twitter engagements. Ultimately, BTS' widespread acceptance among people worldwide has propelled them to become one of the biggest K-pop groups in the music industry.

Hybe's founder, Bang Si Hyuk, initially envisioned BTS as a smaller hip-hop group. He began with Kim Namjoon, also known as RM, a naturally confident m.c. and fluent English speaker. Next came Min Yoongi, aka SUGA, who had gained recognition for producing beats in his provincial hometown, and Jung Hoseok, or J-Hope, a skilled hip-hop dancer known for his cheerful personality. 

Starting with this three-member rap line, Bang PD expanded the group by adding singers and visuals. Kim Seokjin, or Jin, the oldest member born in 1992, possessed perfect beauty and aspired to act. Jeon Jungkook, the youngest or maknae, showcased his versatile talents on the show Superstar K. Kim Taehyung, or V, impressed with his tender voice and sultry eyes, while Park Jimin was a competitive dancer with an endearing sweetness.

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With seven members, each distinct from the other, Bang PD created a group that captured the world's attention. BTS has made significant contributions to the music industry and reshaped perceptions.

Here are a few factors that contribute to BTS' fame

1. Talented members

One of the biggest driving forces behind BTS' success is undoubtedly its members. Each member brings their own unique talents to the table, whether it's singing, dancing, or rapping, making them incredibly versatile performers. From RM's charismatic leadership to Jin's powerful vocals, SUGA's raw authenticity, J-Hope's infectious energy, Jimin's captivating stage presence, V's soulful voice, and Jungkook's remarkable versatility, they all complement each other perfectly.

Despite their differences, they share a common passion for music that unites them as a strong team. Their genuine love for their craft is evident in everything they do, from their electrifying performances to their heartfelt songwriting.


2. Powerful on-stage presence

Experiencing a BTS song on Spotify is spine-tingling enough, but watching their stage performances takes it to a whole new level. Their choreography is incredibly powerful and mesmerizing, leaving audiences in awe and craving more. From the dynamic and energetic moves in songs like Fire, DNA and On to the fluid and interpretative choreography of mellower tracks like Spring Day and Black Swan, BTS' dance routines are renowned for their intensity and precision.

In the week leading up to a concert, the members reportedly dedicate up to 12 hours a day to practice. This "compete-against-yourself" mentality drives them to constantly push their limits and strive for perfection. Onstage, BTS' presence is nothing short of jaw-dropping. Their charisma, confidence, and sheer talent command attention, captivating audiences around the world.

3. Versatile music

BTS' musical success can be attributed to several key factors: meaningful lyrics, signature dance moves, and enjoyable music. Their diverse musical production spans various genres, ensuring that their music remains fresh and appealing to audiences of all ages, genders, and regions. Whether it's hip hop, classical, jazz, rap, or pop, BTS has explored a wide range of musical styles, catering to diverse tastes. This winning formula has propelled BTS to the forefront of the music industry, capturing the hearts of fans worldwide. 

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The diverse range of songs in their discography opens up their music to a wider audience, making it probable that newcomers will find a song they love. Their music is bold, infused with insightful reflections on society, and draws from a variety of styles and influences. Additionally, the involvement of members in multiple song-creation processes adds an authentic touch.


4. Their ability to showcase their raw side

Celebrities often present only their polished image to the public eye, but BTS breaks this norm by willingly revealing their vulnerable side even in front of cameras. This transparency allows fans to connect with them on a deeper level. From their humor to their mannerisms and speech, BTS stands out among other idols for their unique authenticity and genuineness. They openly discuss their struggles, whether it's anxiety or fears, making them more relatable than many other idols. 

Each BTS member possesses a captivating and endearing personality, showcasing different facets of themselves without reservation. They embrace their goofiness and clumsiness, display their natural appearances without makeup, and openly share their insecurities. This openness fosters a sense of closeness between them and their fans, making them feel less like celebrities and more accessible- like a friend.

Through this BTS bridges the gap between themselves and their fans, allowing for a more intimate connection. Their journey, including their mistakes and how they navigate through them, is portrayed through their music, documentaries, and various other forms of content, further solidifying their bond with their audience.

5. Their powerful positive messages 

BTS crafts their songs to instill hope and love for life in their audience. Countless fans, known as ARMYs, have found hope, solace, and inspiration in BTS' music, as evidenced by the uplifting comments and feedback on their videos and lives. Songs like Magic Shop, Butterfly, 2! 3! and many more epitomize their commitment to spreading positivity.

Central to BTS' message is the importance of self-love and recognizing one's own potential. They emphasize that with dedication and heart, anyone can achieve their dreams, drawing from their own humble beginnings. Moreover, BTS consistently extends words of comfort and kindness through various platforms, including their music, live sessions, appearances at events like UNICEF, and award shows. Their efforts contribute to healing individuals and fostering positive change in the world.

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6. BTS stood out amongst the crowd

BTS boldly addresses taboo topics such as mental health, societal pressure, education, and many more through their music. While they draw inspiration from predecessors from the K-pop industry like BIGBANG, BTS infuses their unique style. Bang PD envisioned BTS as a celebration of youth resilience and the ability to navigate life's pressures authentically. He aimed for the group to be genuine, not just polished idols manufactured in studios, but real individuals who share their true selves and talents with the world.

This approach contrasts with the conventional studio-driven idol culture, where performers are often groomed to project a pleasant yet generic image, serving as blank canvases for fans' fantasies. Instead, Bang PD sought to create a group of relatable figures within BTS, allowing audiences to connect with their authenticity and personal experiences.

BTS' lyrics in songs like N.O. candidly address the cultural pressures faced by Korean teens to excel academically while suppressing their anxieties. Their approach was refreshingly frank, honest, and natural, which initially wasn't the norm in the industry. However, through their music, BTS steadily gained recognition, continuing to build on strong themes, and making their mark by staying true to themselves and their message.

7. Teamwork makes dreamwork

BTS' popularity and success serve as a testament to what a group can achieve when united by a common goal. RM once compared BTS to a boat with seven members, each facing different directions but moving towards a shared goal together. This analogy is true in BTS’ case as it highlights their unity and collective drive towards a common goal, music, despite their diverse perspectives. Their bond is rooted in genuine care and affection for one another, exemplifying the belief that teamwork truly makes the dream work.

Their interactions are filled with expressions of love and admiration, providing fans with a constant stream of positivity and happiness. BTS excels not only as performers but also as entertainers, captivating audiences with their dynamic energy and camaraderie. Their connection with fans goes beyond mere fan service; it's fueled by their authentic affection for each other, creating a bond that resonates deeply with their audience.


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8. They give back to society

It's a commonly recognized fact that successful artists often amass substantial wealth. However, it's less typical for artists to make significant donations without publicizing them, leading to speculation about their sincerity. BTS stands out in this regard, as they have quietly contributed substantial sums on numerous occasions without seeking public acclaim.

Several band members have been honored for their generous donations, joining esteemed clubs like the UNICEF Honors Club and the Green Noble Club. Awards have been bestowed upon them individually, such as one member receiving a Patron of the Arts Award. As a collective, BTS received the UNICEF Inspire Award for their impactful Love Myself campaign. Their philanthropic efforts, often discreetly made, are later disclosed by the organizations they support and the media. These actions have inspired their fans to participate in charitable endeavors, sometimes even mirroring their donations.

9. They have good relationship with fans

Many celebrities tend to distance themselves from their audience after achieving fame, but BTS consistently demonstrates their love for their fans. In both their concerts and interactions, they ensure that ARMY feels cherished and valued. Through their music, they've expressed gratitude for their dedicated fandom, acknowledging that BTS is more than just seven artists—it's a collective bond with ARMY. Their commitment to checking in on fans, engaging with them, and leaving heartfelt messages and videos exemplifies their genuine care.

BTS refers to themselves as their fans' biggest cheerleaders, reciprocating the admiration they receive. This strong connection with their fans is evident through their active presence across various social media platforms, even during their military service, as they strive to keep ARMY updated and entertained. Their consistent acknowledgment of ARMY, whether through shoutouts at events or speeches, further solidifies the positive and enduring relationship they share with their fans.


10. Amazing work ethic

BTS, one of the world's biggest boy bands with the largest fandom, is not only adored by fans but also highly respected within the industry for their exceptional work ethic. Renowned for their dedication, consideration, and kindness, BTS serves as exemplary role models. Numerous individuals  and artists who have collaborated with them including Nicki Minaj, Steve Aoki, Coldplay and more; have praised their professionalism and diligence. In an interview with Fast Company, producer PDogg shared insights into BTS' work ethic, noting that it has remained unwavering since their trainee days. Despite their skyrocketing popularity, BTS continues to demonstrate an unparalleled commitment to their craft. Regardless of their location or circumstances, their passion for creating music remains unshakable.

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So why is BTS so popular? K-pop band BTS' popularity stems from a combination of factors. Their appealing looks, genuine kindness, incredible musical talent, and exceptional dancing skills all contribute to their widespread appeal. However, it's important to acknowledge that there isn't a single definitive reason for their success. The Korean band has achieved their status through the collective effort of the group members and the support of countless fans. 

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ALSO READ: BTS' Love Yourself: Tear resurges on Billboard charts 5 years after release; exploring album's records, impact

FAQ about BTS

What is special about BTS?
BTS' immense popularity is attributed to their remarkable talent and their mission to bring about positive change in the world.

What song made BTS famous?
BTS has gained fame through numerous hit songs such as I Need You, Boy With Luv, Dynamite, and many others.

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About The Author

Pratyusha Dash is an English Literature Graduate from Vivekananda Institute of Professional Studies with a deep passion for Korean

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